FOR IMMEDIATE RELEASE
30th November 2016 – Jus Delish Group and Nine F&B Pte Ltd today announced a broad partnership that will see the two entities deepening commercial cooperation on a joint venture basis. This tie up further cements Jus Delish’s positioning in the Local Thai Food scene with the addition of an established celebrity brand to its extensive portfolio of Thai-themed restaurants/brands, while significantly expanding Nine F&B’s outreach in Singapore (brand’s association), with a view to potentially venture into other regional markets in the near future. The new partnership is expected to spark innovation and enhance operational capabilities and productivity, pooling on the talents and resources at both companies, while driving scale and efficiency in the partners' respective operating framework.
The partnership is a strong strategic fit; leveraging on the two companies’ respective strengths, across several functional areas:
Accelerate and extend the bandwidth and outreach of the brands under both entities.
Allow the offering of joint promotions, aligning corporate initiatives to strengthen the proposition to customers.
Effective streamlining of operations, through the assimilation and adoption of new technologies and automation, in step with ongoing developments.
Consolidate decision making with strong back end team handling areas like accounts, compliance, marketing, negotiation and recruitment (HR and Payroll matters).
Offer customers with broader access, more choices, dedicated services, coupled with enhanced customer experiences.
In the joint venture, Jus Delish Group will inject capital and take over the managing rights of Porn’s Sexy Thai Food, while Nine F&B will contribute certain assets and resources, with Mr Pornsak himself, assuming an ambassador role. During and after the transition from independent operations to the joint venture, customers will continue to experience continuity of service and will be able to indulge in even more of the mouth watering Thai dishes that they have been accustomed to having over at Porn’s.
“By working together with Jus Delish Group, Nine F&B is confident that we’ll have the winning combination to better meet the changing and growing demands of our customers than would be possible through either company’s individual efforts. Jus Delish’s role in providing a cohesive and systematic operating framework will help to realign and spearhead Porn’s expansion drive, building on Jus Delish strong back-end capabilities and business foundation. Porn’s portrays a loud, cheeky, engaging, flamboyant, fun and energetic vibe, where change is a constant and the relentless innovative pursuits of Jus Delish Group, such as their centralised dish cleaning and centralized kitchen initiatives, which boasts of over 20 plus locations mixture of restaurants and stalls under their portfolio, allowing economic of scale to be achieved, with a view to streamline operations, is what prompted us to agree to the joint venture. We sincerely believe that Jus Delish Group is the perfect partner to help us fully realize and see to the deliverance of our vision to that end” said co-founder and director of Nine F&B Pte Ltd, Mr Foo Tuan How.
Ralph Liow, Managing Director of Jus Delish Group, said, “The strategic partnership with Nine F&B presents an opportunity for Jus Delish Group to significantly expand our brand presence in Singapore, our primary operating market, and extend it to other countries in the region over time. Made possible as Mr Pornsak (ambassador) and Porn’s have a large fan and customer base in the regional markets. We are very pleased to have reached agreement for this extensive partnership with Nine F&B as we focus our combined energies in bringing about significant benefits to consumers through enhanced connections, services and renewed customer focus. With the inclusion of Porn’s, Jus Delish Group will now have a total of 10 restaurant outlets strategically located island wide under 5 different brands, a classic example of how partnerships operate in the best interests of all our customers, in terms of choice and accessibility. We have a clear road map on where we will like to be 3 years down the road. It is a great honour to have Nine F&B onboard and we expect much synergies to be reaped in furthering our shared objective of growth and expansion. Food is a people business and both Jus Delish Group and Nine F&B are all passionate about delivering the most holistic dining experience for our customers. We are excited about the endless possibilities and opportunities that this partnership will bring about.”
About Jus Delish Group
Jus Delish Group is the F&B managing arm of Micro 2000 Group, an established IT company, with successful endeavours on many fronts. The group manages a chain of restaurants, stalls, that are predominantly Thai-themed. The Group owns 6 restaurant outlets under 4 different brands, at a glance:
Gin Khao – We "Reinvent" Thai Food
Meaning ‘Eat Rice’ in Thai, the restaurant chain (3 outlets) serves staple authentic Thai cuisine, specially modified to suit the Locals’ palates with interpretations on authentic Thai Food such as Tom Yum Seafood Soup with the inclusion of modern reinvent Thai delicacies such as Claypot Crayfish with Glass Noodle. As its namesake suggests, food wise, the emphasis is on sharing. Khao Phat Dtaeng Moe aka Watermelon Fried Rice has since become Gin Khao’s iconic signature dish, synonymous to its branding, holding proudly to the claim that it is the only restaurant in Singapore offering this otherwise unknown authentic Thai delicacy.
Som Tam – We give Thai Food a new lease of life
Som Tam is a purveyor of modern Thai fusion dining. Named after the popular Thai Green Papaya Salad, Som Tam offers its own spin on Thai Food, straying more into creative territory, with Western, Chinese and Japanese imprints in its Fusion Food offerings. Specialties include Tom Yum Truffle Fries, Gai Satay, Thai Red Curry Crayfish and Black Olive Chicken Fried Rice.
Kwan Inn Vegetarian (incorporated into the Group wef 1st July 2016)
A renowned brand in the local Vegetarian Food scene, accentuated by its high profile Founder, Madam Choo, who is frequently lauded for her charitable pursuits. Kwan Inn Vegetarian has been around since the 1990s, with its flagship stall at Geylang East. Today it has 8 stalls located around Singapore with a restaurant situated at Tanjong Katong, offering quality traditional vegetarian cuisines with perennial favorites like Vegetarian Laksa and Chicken Rice.
Talay Kata - Not your Typical Thai Barbecue Experience
The latest addition to the Jus Delish family is Talay Kata, an upmarket moo kata restaurant offering Thai-style barbecue-steamboat buffet. Aptly situated at Orchard Central, this spacious 200-seater restaurant is not your typical Order-and-Dine restaurant, with an added focus on its fresh scrumptious seafood offerings. Here, diners can indulge in premium selections such as Alaskan King Crab and Japanese scallops, alongside high-grade marbled beef and other seasonal specialties. Guests can also choose from a number of soup bases (signature salted egg, chicken, Tom Yum and bonito) and a wide choice of peppy homemade sauces to complete the experience.
About Nine F&B Pte Ltd
Nine F&B Pte Ltd is the proprietor of PORN’s Sexy Thai Food, making its debut onto the local Food scene in 2010 to a wave of media publicity. Over the years, the brand has established itself as a household celebrity’s undertaking with four restaurant outlets located across Singapore. Porn means “blessing” in Thai and is the brainchild of MediaCorp artiste, Mr. Pornsak Prajakwit and former MediaCorp producer, Mr. Foo Tuan How. Porn’s is known for serving affordable and authentic Thai food and offering affable service in a contemporary setting. Founding chef, Khun Ramita Gerayooth, who was the ex private chef for Brad Pitt and Angelina Jolie, was instrumental to the business success, creating dishes that were unique to PORN’s Sexy Thai Food, such as their signature desserts and Tom Yum offerings.
This release contains certain statements that may be deemed as forward-looking statements, which pertains to events, activities, developments that management intends, projects, believes, expects or anticipates will or may occur in the future, building upon certain assumptions in light of historical trends, current industry, economic conditions, perceived future developments, management’s experiences and are therefore subjected to uncertainties, risks and does not constitute any guarantees of future performance.
MEDIA ENQUIRIES AND CONTACTS
+65 6499 0927
+65 6499 0933